10 Content Marketing Trends to Watch in 2022 [Infographic] | Digital Marketing Technology| Digital Marketing Trends

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10 Content Marketing Trends to Watch in 2022 [Infographic]

pagead/viewthroughconversion/950113032 Google Pending Session Pixel ucid Gigya Pending 1 year HTTP bito Beeswax Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. 1 year HTTP bitoIsSecure Beeswax Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year HTTP checkForPermission Beeswax Determines whether the visitor has accepted the cookie consent box. 1 day HTTP SRM_B Microsoft Tracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. 1 year HTTP ANONCHK Microsoft Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. 1 day HTTP SM Microsoft Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. Session HTTP gig_gmid Gigya Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Persistent HTML gig_ucid Gigya Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Persistent HTML gmidTicket Gigya Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Persistent HTML gmidTicketExpiration Gigya Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Persistent HTML MUID Microsoft Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 year HTTP tuuid DemandBase Collects unidentifiable data, which is sent to an unidentifiable receiver. The receiver's identity is kept secret by Perfect Privacy LLC. 2 years HTTP tuuid_lu DemandBase Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. 2 years HTTP IDE Google Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 1 year HTTP pagead/landing [x2] Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Session Pixel test_cookie Google Used to check if the user's browser supports cookies. 1 day HTTP ads/ga-audiences Google Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Session Pixel NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 6 months HTTP pagead/1p-user-list/# Google Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session Pixel bcookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years HTTP bscookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years HTTP lidc LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 day HTTP UserMatchHistory LinkedIn Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 29 days HTTP _ccmsi Bombora Used to track which users have shown interest in what job postings. The cookie ensures that the most relevant job postings are shown to the specific user. Persistent HTML _gcl_au Google Tag Manager Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP fbssls_ Marketingprofs Collects data on the visitor’s use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes. Session HTML fbssls_# Marketingprofs Collects data on the visitor’s use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes. Session HTML gig_canary Marketingprofs Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. Session HTTP gig_canary_ver Marketingprofs Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. Session HTTP RichHistory Twitter Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. Session HTML VISITOR_INFO1_LIVE YouTube Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 179 days HTTP YSC YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session HTTP yt.innertube::nextId YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent HTML yt.innertube::requests YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent HTML yt-remote-cast-available YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-cast-installed YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-connected-devices YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML yt-remote-device-id YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML yt-remote-fast-check-period YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-session-app YouTube Stores the user's video player preferences using embedded YouTube video Session HTML yt-remote-session-name YouTube Stores the user's video player preferences using embedded YouTube video Session HTML pagead/1p-conversion/# Google Pending Session Pixel