Spain Moves To Rein in Crypto-asset Advertising | Digital Marketing Technology| Digital Marketing Trends

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Bitcoin

Spain Moves To Rein in Crypto-asset Advertising (reuters.com)

Posted by msmash on Monday January 17, 2022 @10:21AM from the fixing-things dept.

Spain moved on Monday to regulate rampant advertising of crypto assets, including by social media influencers, tasking the stock market supervisor with authorising mass campaigns and making sure investors are aware of risks. From a report: The rapid growth of cryptocurrencies and digital assets pegged to traditional currencies has drawn attention from regulators worldwide, who fear they could put the financial system at risk if not monitored. The Spanish government said in its official bulletin advertisers and companies that market crypto assets will have to inform the CNMV watchdog at least 10 days in advance about the content of campaigns targeting more than 100,000 people. The new regulations will start from mid-February and allow the CNMV to specifically monitor advertising for all types of crypto assets and to include warnings about risks involved in such investment.

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